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The anatomy of humbug : how to think differently about advertising Preview this item
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The anatomy of humbug : how to think differently about advertising

Author: Paul Feldwick
Publisher: Kibworth Beauchamp : Matador, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Feldwick, Paul.
Anatomy of humbug
(OCoLC)905084978
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Feldwick
ISBN: 9781784628468 1784628468
OCLC Number: 919257830
Description: 1 online resource (xii, 191 pages)
Responsibility: Paul Feldwick.

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"A unique and extraordinary book" -- Rory Sutherland * Ogilvy London * 'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Read more...

 
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