Anime's media mix : franchising toys and characters in Japan (eBook, 2012) []
skip to content
Anime's media mix : franchising toys and characters in Japan

Anime's media mix : franchising toys and characters in Japan

Author: Marc Steinberg
Publisher: Minneapolis : University of Minnesota Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
"This book shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to the book, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the  Read more...

(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Genre/Form: Livres électroniques
Criticism, interpretation, etc
Additional Physical Format: Print version:
Steinberg, Marc.
Anime's media mix.
Minneapolis : University of Minnesota Press, 2012
(DLC) 2011031800
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc Steinberg
OCLC Number: 871958811
Notes: Titre de l'écran-titre (visionné le 7 févr. 2014).
Description: 1 ressource en ligne (xvii, 314 p.)
Contents: Introduction: rethinking convergence in Japan --
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime --
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign --
Material communication and the mass media toy --
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations --
Character, world, consumption.
Responsibility: Marc Steinberg.


Untangles the web of commodity, capitalism, and art that is anime  Read more...


Editorial reviews

Publisher Synopsis

"Anime's Media Mix is a must-read for anyone interested in the transformations of contemporary media. In portraying how anime characters are emblematic of mobility and connectivity in a broader media Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.