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Genre/Form: | Livres électroniques Criticism, interpretation, etc |
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Additional Physical Format: | Print version: Steinberg, Marc. Anime's media mix. Minneapolis : University of Minnesota Press, 2012 (DLC) 2011031800 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Marc Steinberg |
OCLC Number: | 871958811 |
Notes: | Titre de l'écran-titre (visionné le 7 févr. 2014). TRAITEMENT SOMMAIRE. |
Description: | 1 ressource en ligne (xvii, 314 p.) |
Contents: | Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. |
Responsibility: | Marc Steinberg. |
Abstract:
Reviews
Publisher Synopsis
"Anime's Media Mix is a must-read for anyone interested in the transformations of contemporary media. In portraying how anime characters are emblematic of mobility and connectivity in a broader media ecology, Marc Steinberg maps a new logic of production and consumption that shapes our world today." -Ian Condry, MIT "Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime "character." Original and timely, historically dense and theoretically acute, Anime's Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation." -Marilyn Ivy, Columbia University Read more...


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Related Subjects:(21)
- Character merchandising -- Japan.
- Character toys -- Japan.
- Cartoon characters -- Japan.
- Comic strip characters -- Japan.
- Animated television programs -- Japan -- History and criticism.
- Animated films -- Japan -- History and criticism.
- Comic books, strips, etc. -- Japan -- History and criticism.
- Personnages-jouets -- Japon.
- Personnages de bandes dessinées, dessins animés, etc. -- Japon.
- Dessins animés télévisés -- Histoire et critique.
- Dessins animés télévisés -- Japon.
- Bandes dessinées -- Japon -- Histoire et critique.
- Marchandisage de personnages -- Japon.
- Animated films.
- Animated television programs.
- Cartoon characters.
- Character merchandising.
- Character toys.
- Comic books, strips, etc.
- Comic strip characters.
- Japan.