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Anime's media mix : franchising toys and characters in Japan

Author: Marc Steinberg; University of Minnesota Press.
Publisher: Minneapolis ; London : University of Minnesota Press, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Untangles the web of commodity, capitalism, and art that is anime

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Document Type: Book
All Authors / Contributors: Marc Steinberg; University of Minnesota Press.
ISBN: 9780816675494 081667549X 9780816675500 0816675503
OCLC Number: 879521957
Description: XVII, 314 s. : il. ; 22 cm
Contents: ContentsIntroduction: Rethinking Convergence in JapanPart I. Anime Transformations: Tetsuwan Atomu1. Limiting Movement, Inventing Anime2. Candies, Premiums, and Character Merchandizing: The Meiji-Atomu Marketing Campaign3. Material Communication and the Mass Media ToyPart II. Media Mixes and Character Consumption: Kadokawa Books4. Media Mixes, Media Transformations5. Character, World, ConsumptionAcknowledgmentsNotesBibliographyIndex
Responsibility: Marc Steinberg.

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"Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how Read more...

 
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