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Apparel Merchandising.

Author: R Rathinamoorthy; R Surjit
Publisher: [Place of publication not identified] : CRC Press (CAM) : WPI Publishing, 2017.
Series: Woodhead Publishing India in textiles.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: R Rathinamoorthy; R Surjit
ISBN: 9780429013157 0429013159 9780429505737 0429505736 9780429013164 0429013167
OCLC Number: 1041706922
Description: 1 online resource.
Contents: Cover; Half title; Title; Copyright; Contents; Foreword; Preface; Chapter 1 Introduction to merchandising; 1.1 Introduction to apparel industry; 1.2 Merchandiser in apparel industry; 1.3 Roles of a fashion merchandiser; 1.4 Role of a production merchandiser; 1.5 Role of a retail merchandiser; 1.6 Samples in apparel industry; 1.6.1 Sampling process; 1.6.2 Samples and their importance; 1.7 Responsibilities of a merchandiser; 1.8 Quality of a merchandiser; 1.9 Merchandiser interface with other departments of apparel industry; 1.10 Terminologies and abbreviations used in merchandising process 1.11 SummaryReferences; Chapter 2 Forecasting and product development; 2.1 Introduction; 2.2 Line planning; 2.3 Line development; 2.3.1 Fashion forecasting process; 2.3.2 Market research; 2.3.3 Fashion research; 2.4 Product development; 2.4.1 Role of merchandiser in product development process; 2.5 Line adoption; 2.6 Apparel analysis process; 2.6.1 Style description; 2.6.2 Positioning strategy; 2.6.3 Sizing and fit; 2.6.4 Material specifications; 2.6.5 Garment component assembly; 2.6.6 Final assembly and finishing; 2.6.7 Style presentation 2.6.8 Example of apparel analysis process: Analysis of a "Polo T-Shirt"2.7 Customer profiling for apparel merchandisers; 2.7.1 Customer profiling methods; 2.7.2 Benefits of customer profiling; 2.8 Summary; References; Appendix I; Chapter 3 Merchandising planning and order execution; 3.1 Introduction; 3.2 Time and action plan for merchandisers; 3.3 Development of time and action plan; 3.3.1 Gantt chart; 3.3.2 Network charts; 3.4 Raw material consumption estimations; 3.4.1 Fabric and yarn weight calculations; 3.4.2 Size wise --
Colour wise order quantity breakup identification 3.4.3 Yarn or fabric consumption calculations3.4.4 Sewing threads --
consumption calculation; 3.4.5 Other raw material consumptions; 3.5 Factory capacity planning; 3.5.1 Sewing department capacity calculation --
Line efficiency and capacity; 3.5.2 Capacity calculation for other departments; 3.6 Summary; References; Chapter 4 Sourcing for merchandiser; 4.1 Introduction; 4.2 Classifications of sourcing process; 4.3 Sourcing strategies for decision-making; 4.4 Sourcing process in an apparel industry; 4.5 Role of merchandiser in sourcing process; 4.6 Factors affecting sourcing process 4.6.1 Lead time4.6.2 Minimum order quantity (MOQ); 4.6.3 Logistics facilities; 4.6.4 Quality parameters; 4.6.5 Sourcing costs; 4.7 Supplier or vendor management; 4.7.1 Supplier / vendor selection criteria; 4.7.2 Supplier selection process; 4.8 Types of supplier for apparel industry; 4.9 Vendor / supplier evaluation; 4.10 Vendor evaluation methods; 4.11 Summary; References; Chapter 5 Apparel costing for merchandiser; 5.1 Introduction; 5.2 Elements of cost; 5.2.1 Material cost; 5.2.2 Labour cost; 5.2.3 Expenses; 5.2.4 Overheads; 5.3 Factors influencing the costing process
Series Title: Woodhead Publishing India in textiles.

Abstract:

Explores merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the different stages of order execution from buyer contact to  Read more...

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