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Applied visual merchandising

Author: Kenneth H Mills; Judith E Paul; Kay B Moormann
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1995.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Kenneth H Mills; Judith E Paul; Kay B Moormann
ISBN: 0130419893 9780130419897
OCLC Number: 31206386
Description: x, 198 pages : illustrations (some color) ; 25 cm
Contents: 1. Introduction to Visual Merchandising --
What Is Visual Merchandising? --
Why Study Visual Merchandising? --
Five Steps of a Sale --
Teamwork: The Importance of Departmental Coordination --
Merchandise Display: Some Specifics --
Rules for Display Planning --
Portfolio Projects --
2. Critical Elements: The Necessities --
The Elements of Display --
Display Themes --
Forms to Be Used Throughout This Text --
Portfolio Project One: Display Process --
Display Construction Forms --
3. Origination and Progression --
The History of Display --
Current Status of Display --
The Philosophy of Visual Merchandising --
Portfolio Project Two: Fieldwork --
4. The Framework of Visual Merchandising --
The Principles of Design --
The Display's House --
The Store --
5. The Design Principles of Balance and Emphasis --
Balance --
Emphasis --
Portfolio Project Three: Preparation and Presentation of Display Slides --
6. The Design Principles of Harmony, Proportion, and Rhythm --
Five Aspects of Harmony --
Elements of Proportion --
Rhythm --
Portfolio Project Four: Construction of Open Shadow-Box or Shelf Displays --
7. Visual Merchandising and the Shopping Mall --
The Mall of America --
Using Store Structure as Merchandise Space --
Fixtures --
Plan-o-Grams --
Portfolio Project Five: Optional Display Construction --
8. Common Errors in Display --
Merchandise Display --
Props --
Errors in Applying the Principles of Display --
Relevance of Displays --
Budget --
Special Problems --
9. Color: The Life of a Display --
Color Defined --
Color Systems --
Color Schemes --
Amount and Use of Color --
The Impact of Color --
Guidelines Regarding Color in Display --
Portfolio Project Six: Color-Wheel and Color-Scheme Analysis --
10. Guidelines to Lighting --
Light Sources as Selling Tools --
Lighting Tips for Specific Merchandise --
Common Lighting Definitions --
Interior Feature Displays --
Show-Window Lighting --
11. Sign Layout --
Sign Layout --
Portfolio Project Seven: Sign Layout --
12. Visual Merchandising Aids and Areas --
Visual Merchandising Aids --
Signing --
How the Broad Spectrum of Retailers Use Visual Merchandising Aids --
Portfolio Project Eight: Optional Display Construction --
13. Lands' End --
Direct Merchants --
Retail Outlets --
14. Industrial Display --
Industrial Display Example --
Snap-On Tools --
15. Visual Merchandising --
Retail Department Store --
Manufacturing and Merchandising --
Jockey International --
Portfolio Project Nine: Display Construction in Total Store Interior with Student Evaluation of All Displays --
16. The Visual Merchandising Team --
The Visual Merchandising Director --
The Visual Merchandiser --
The Visual Merchandising Display Team --
The Ten Commandments for Display Personnel --
A. Supplemental Alphabets --
Hand/Coit Lettering Techniques --
Lowercase Coit Alphabet --
Other Types of Alphabets --
B. Visual Merchandising Resource List.
Responsibility: Kenneth H. Mills, Judith E. Paul, Kay B. Moormann.

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