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Applying behavioural science to the private sector : decoding what people say and what they do

Author: Helena Rubinstein
Publisher: Cham, Switzerland : Palgrave Macmillian, [2018]
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helena Rubinstein
ISBN: 9783030016982 3030016986
OCLC Number: 1076485570
Description: 1 online resource : illustrations.
Contents: Part I: Theory and principles of behavioural science.- Chapter 1: An overview of behavioural science: Why businesses don't use it and why they should.- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren't good enough.- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful.- Chapter 4: The application of theory to intervention design: Why a structured process is vital.- Part II Embedding behavioural science in the business.- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation.- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams.- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience.- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse.- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science.
Series Title: Palgrave pivot.
Responsibility: Helena Rubinstein.

Abstract:

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers.  Read more...

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