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Applying communication theory for professional life : a practical introduction

Author: Marianne Dainton; Elaine D Zelley
Publisher: Thousand Oaks, Calif. : SAGE Publications, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research  Read more...
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Document Type: Book
All Authors / Contributors: Marianne Dainton; Elaine D Zelley
ISBN: 9781412976916 141297691X
OCLC Number: 456170121
Description: xvi, 247 pages : illustrations ; 23 cm
Contents: Introduction to communication theory --
Developing theory --
Explaining theories of communication and cognition/intrapersonal communication --
Explaining theories of interpersonal communication --
Explaining theories of group communication --
Explaining theories of organizational communication --
Explaining theories of persuasion --
Explaining theories of leadership --
Explaining theories of mediated communication --
Mass communication defined --
Explaining theories of culture --
So what should a communicator do?
Responsibility: Marianne Dainton, Elaine Zelley.

Abstract:

Fully revised and updated edition of this practical introduction to applying communication theory. A popular text on business, management and organisational communication courses.  Read more...

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