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ARF criteria for marketing and advertising research.

Author: Advertising Research Foundation.
Publisher: New York, N.Y. (3 E. 54th St., New York 10022) : Advertising Research Foundation, [1984]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Advertising Research Foundation.
OCLC Number: 13332131
Notes: "June 1984."
Revised edition of: Criteria for marketing and advertising research.
Description: 32 pages ; 26 cm
Other Titles: Criteria for marketing and advertising research.

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