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Argumentation and health

Author: Sara Rubinelli; A Francisca Snoeck Henkemans
Publisher: Amsterdam : John Benjamins Publishing Company, 2014.
Series: Benjamins current topics, Volume 64.
Edition/Format:   eBook : Document : English
Summary:
This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and  Read more...
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Additional Physical Format: Version imprimée:
Rubinelli, Sara.
Argumentation and Health.
John Benjamins Publishing Company 2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sara Rubinelli; A Francisca Snoeck Henkemans
ISBN: 9789027269843 902726984X 1306942691 9781306942690
OCLC Number: 1097308726
Description: 1 ressource en ligne (vi, 147 pages).
Series Title: Benjamins current topics, Volume 64.
Responsibility: edited by Sara Rubinelli, A. Francisca Snoeck Henkemans.

Abstract:

This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflet.

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