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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1027198656 Title: Art and Science of Marketing, The. Author: Grahame R Dowling Publisher: Cary : Oxford University Press, 2004. ISBN/ISSN: 9780199269617 0199269610 OCLC:1027198656

  
  

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Art and Science of Marketing, The.

Author:	Grahame R Dowling
Publisher:	Cary : Oxford University Press, 2004.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose.; The art of marketing comes from the doing of marketing - implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers, and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The.  Read more...