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The Art of Co-Creation : A Guidebook for Practitioners

Author: Bryan R Rill; Matti M Hämäläinen
Publisher: Singapore : Palgrave Macmillan, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational  Read more...
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1020610587
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bryan R Rill; Matti M Hämäläinen
ISBN: 9789811085000 9811085005
OCLC Number: 1049802505
Description: 1 online resource (xvii, 431 pages) : illustrations
Contents: Intro; Preface; On Creativity; Outline of the Text; Acknowledgments; Contents; List of Figures; List of Tables; Chapter 1: Why Co-creation?; Stories of Co-creation; iLead+Design by Aaron Eden; End; The Co-creative Difference; Our Value Proposition; References; Chapter 2: Understanding Co-creation; Background; In Design; In Marketing; In Organizational Development; Common Ground?; Definition; Leveraging Experience Design; The Co-Creative Journey; Aspects of the Journey; Three Acts; The Co-creative Difference; Co-creation in User-Centric Design; References; Part I: Preparing the Conditions Chapter 3: Working with PeopleWorking with Stakeholders; Beginnings; Building a Community of Practice in Thailand; Creating a Composite; Team Selection and Dynamics; Building Diversity and Tension; Forms of Collaboration; Creative Leadership; Working with the Intangibles; The Art and the Practice; References; Chapter 4: Staging the Environment; What Is an Environment?; Spatial Design; Cultured Spaces; The Social Workspace; Third Places; Affordances; Designing the Physical Environment; Semiotic Design; Using Posters and Signs; The Power of Ritual; Conclusions; References Chapter 5: Process Design I: Building ContainersThe Container; The Pillars of Co-creation; Setting the Container; Stakeholder Dialogues; Leading Up; Integration of Needs; Guidelines for Integrating Needs; Onboarding; Conclusions; References; Chapter 6: Process Design II: Designing for Breakthroughs; The "Intangibles" of Experience Design; Program Design; Complementary Processes; Providing Growth Opportunities; Laos; Moments of Insight; Closing Matters; References; Part II: Performing Co-creation; What Is Knowledge and Why Should I Care?; Process Objectives Chapter 7: Preparing for the JourneyWhy Preparation?; Training, Recovering, and Improving; Packing the Backpack; Setting the Direction; Deciding on Leadership; Team Selection; Different Backpacks; Experience Design Roadmaps; Roadmaps; How to Read the Roadmaps; Product Development Project (PdP); Organizational Change; Co-creation Workshop; Background; Insights Creative Rollercoaster; Background; Conclusions; References; Chapter 8: Act I: The Climb; The Social Dimension of Knowledge; How Do You Set the Container?; Onboarding; Techniques and Guidelines; Dress Rehearsal; The Wider Toolkit Weaving Three into OneBuilding Collective Knowledge; The Road to Discovery; Working as a Team; Leading the Climb; Supporting the Team; Recognize the Unique Complexity of Each Person; The Wisdom of the Group Is Always Greater Than That of the Facilitator; Trust the Team; Allow for Fluctuations in Engagement (Set Permissions Up Front); Encourage and Balance Different Perspectives; Maintain Creative Tension; Team Spirit and the Importance of Having Fun; Tuning and Tracking; Making Adjustments; Reaching the Peak; References; Chapter 9: Act II: The Dive; The Unknown; Constructive Destruction
Responsibility: Bryan R. Rill and Matti M. Hämäläinen.

Abstract:

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.  Read more...

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