The art of looking sideways (Book, 2001) []
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The art of looking sideways

Author: Alan Fletcher
Publisher: London : Phaidon, 2001.
Edition/Format:   Print book : EnglishView all editions and formats

A lifetime of reflection and observation by master designer Alan Fletcher.


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Genre/Form: Beispielsammlung
0 Gesamtdarstellung
Document Type: Book
All Authors / Contributors: Alan Fletcher
ISBN: 0714834491 9780714834498
OCLC Number: 247955486
Description: 1064 Seiten : Illustrationen (some color) ; 25 cm
Contents: Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.
Responsibility: Alan Fletcher.


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"Nobody should enter the real world until they have read and been graphically stimulated by Alan Fletcher's amazing Baedeker of practical and erudite information. The book could have been described Read more...

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