The art of SEO (eBook, 2012) []
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The art of SEO

Author: Eric Enge
Publisher: Sebastopol, CA : O'Reilly, ©2012.
Series: Theory in practice (Sebastopol, Calif.)
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
"Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up-to-date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with a array of effective tactics, from basic to advanced."--Publisher's description.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Art of SEO.
Sebastopol, CA : O'Reilly, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Eric Enge
ISBN: 9781449324896 1449324894 9781449324889 1449324886
OCLC Number: 782878369
Notes: "Mastering search engine optimization"--Book cover.
Includes index.
Description: 1 online resource (686 pages) : illustrations.
Contents: 1. Search: Reflecting Consciousness and Connecting Commerce --
2. Search Engine Basics --
3. Determining Your SEO Objectives and Defining Your Site's Audience --
4. First Stages of SEO --
5. Keyword Research --
6. Developing an SEO-Friendly Website --
7. Creating Link-Worthy Content and Link Marketing --
8. How Social Media and User Data Play a Role in Search Results and Rankings --
9. Optimizing for Vertical Search --
10. Tracking Results and Measuring Success --
11. Domain Changes, Post-SEO Redesigns and Troubleshooting --
12. SEO Research and Study --
13. Build and In-House SEO Team, Outsource it, or Both? --
14. An Evolving Art Form: the Future of SEO.
Series Title: Theory in practice (Sebastopol, Calif.)
Responsibility: Eric Enge [and others].


A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and  Read more...


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