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Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems

Author: Bernard Marr; Matt Ward
Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer
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Additional Physical Format: Online version:
Marr, Bernard, author.
Artificial intelligence in practice
Hoboken : Wiley, 2019
(DLC) 2019006926
Document Type: Book
All Authors / Contributors: Bernard Marr; Matt Ward
ISBN: 9781119548218 1119548217
OCLC Number: 1085576755
Description: viii, 340 pages ; 23 cm
Contents: Part 1: Artificial Intelligence Trailblazers. Alibaba ; Alphabet and Google ; Amazon ; Apple ; Baidu ; Facebook ; IBM ; JD.com ; Microsoft ; Tencent --
Part 2: Retail, consumer goods and food & beverage companies. Burberry ; Coca Cola ; Dominos ; Kimberly Clark ; McDonalds ; Samsung ; Starbucks ; Stitch Fix ; Unilever ; Walmart --
Part 3: Media, entertainment and telecom companies. Disney ; Instagram ; LinkedIn ; Netflix ; Press Association ; Spotify ; Telefonica ; Twitter ; Verizon ; Viacom --
Part 4: Services, financial and healthcare companies. American Express ; Elsevier ; Entrupy ; Experian ; Harley Davidson ; Hopper ; Infervision ; Mastercard ; Salesforce ; Uber --
Part 5: Manufacturing, automotive, aerospace and industry 4.0 companies. BMW ; GE ; John Deere ; Kone ; Mercedes Benz ; NASA ; Shell ; Siemens ; Tesla ; Volvo --
Part 6: Final Words and Artificial Intelligence Challenges. Final Words and Artificial Intelligence Challenges.
Responsibility: Bernard Marr with Matt Ward.

Abstract:

"Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce"--

"Artificial Intelligence in Practice follows the same format as Big Data in Practice, featuring about 50 real world case studies of how companies use artificial intelligence and machine learning today. Like the previous book, the author starts with a general introduction to AI and machine learning and then goes on to individual chapters highlighting companies from some of the world's biggest brands to smaller businesses, covering all sectors and industries. Each chapter follows the same structure ?] 1. overview of company, 2. problem AI is helping to address, 3. how AI was used, 4. technical details, 5. key learning points"--

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