Asian brand strategy : how Asia builds strong brands (eBook, 2006) [WorldCat.org]
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Asian brand strategy : how Asia builds strong brands

Author: Martin Roll
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Résumé : "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
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Details

Genre/Form: Livres électroniques
Guides, manuels, etc
Cas, Études de
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martin Roll
ISBN: 1403992797 9781403992796 0230513069 9780230513068
OCLC Number: 748778813
Description: xviii, 254 p
Contents: Branding --
The driver of a successful business strategy --
Transforming the way we understand Asian cultures and consumers --
Asian country branding --
Celebrity branding in Asia --
Asian brand strategy --
Successful Asian brand cases --
Aspiring Asian brand cases --
10 steps to build an Asian brand --
Asian brands towards 2020 --
A new confidence in the boardroom --
Conclusion --
Appendix --
Brand Valuation.
Responsibility: Martin Roll.

Abstract:

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian  Read more...

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'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' Read more...

 
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