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Aspects graphiques de la persuasion technologique : étude des messages persuasifs sur internet pour le recyclage des déchets électroniques

Author: Dimitri NaczajFabien GirandolaKarine WeissJoseph Maurice Christian BastienAlain SomatAll authors
Publisher: 2018.
Dissertation: Thèse de doctorat : Psychologie : Aix-Marseille : 2018.
Edition/Format:   Computer file : Document : Thesis/dissertation : French
Summary:
Cette thèse comprend trois expériences et deux prétests (N = 1135) dans lesquelles sont étudiés trois aspects fondamentaux du design statique des messages sur internet : son format (infographie, audio ou texte), sa couleur et sa typographie, sur la thématique du recyclage des déchets électroniques (études 1 et 2) puis à propos de la migration humaine (étude 3).L'étude des aspects graphiques est
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Details

Genre/Form: Thèses et écrits académiques
Material Type: Document, Thesis/dissertation, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dimitri Naczaj; Fabien Girandola; Karine Weiss; Joseph Maurice Christian Bastien; Alain Somat; Didier Courbet; Aix-Marseille Université.; Ecole Doctorale Cognition, Langage et Education (Aix-en-Provence).; Laboratoire de Psychologie Sociale (Aix-en-Provence, Bouches-du-Rhône).
OCLC Number: 1136506619
Notes: Titre provenant de l'écran-titre.
Description: 1 online resource
Responsibility: Dimitri Naczaj ; sous la direction de Fabien Girandola.

Abstract:

Cette thèse comprend trois expériences et deux prétests (N = 1135) dans lesquelles sont étudiés trois aspects fondamentaux du design statique des messages sur internet : son format (infographie, audio ou texte), sa couleur et sa typographie, sur la thématique du recyclage des déchets électroniques (études 1 et 2) puis à propos de la migration humaine (étude 3).L'étude des aspects graphiques est pertinente si l'on veut augmenter la force persuasive d'un message. Le format joue un rôle prépondérant (étude 1a), permettant à la fois de changer les attitudes, mais aussi d'ancrer ce changement dans le temps. Les couleurs, par contre, ne semblent pas faire varier la force persuasive du message ou amener les lecteurs à agir en faveur du recyclage (étude 1b). La typographie ne semble pas non plus jouer de rôle dans la dynamique persuasive, qu'elle soit jugée lisible ou peu lisible (étude 2). Des pistes théoriques concernant la personnalité des typographies et leur cohérence avec le contexte sont développées.L'analyse des composantes de l'ELM a révélé, dans chaque étude, le fort lien entre l'attitude des individus et leur sentiment de responsabilité personnelle envers la thématique abordée ainsi que leurs connaissances a priori. Nous avons également vu que les leviers de persuasion ne sont pas systématiquement les mêmes selon le besoin de cognition.Globalement, nous suggérons que les messages persuasifs doivent adopter un format permettant une analyse centrale à faible coût cognitif, utilisant une couleur principale et une typographie toutes deux lisibles et cohérentes avec la thématique développée, avec un argumentaire qui renforce le sentiment de responsabilité des lecteurs.

This thesis includes three experiments and two pre-tests (N = 1135) in which three fundamental aspects of static message design on the Internet are studied: its format (infographics, audio or text), its colour and typography, on the theme of electronic waste recycling (studies 1 and 2) and then on human migration (study 3).The study of graphic aspects is relevant if we want to increase the persuasive power of a message. The format plays a major role (study 1a), making it possible to change attitudes and to anchor this change over time. Colours, on the other hand, do not seem to vary the persuasive force of the message or to lead readers to act in favour of recycling (study 1b). Nor does typography seem to play a role in the persuasive dynamic, whether it is considered legible or difficult to read (study 2). Theoretical approaches regarding the personality of typographies and their coherence with the context are developed.The analysis of the components of the ELM revealed, in each study, the strong link between the attitude of individuals and their sense of personal responsibility towards the theme addressed as well as their a priori knowledge. We have also seen that the levers of persuasion are not systematically the same according to the need for cognition.We suggest that persuasive messages should adopt a format that allows for central analysis at low cognitive cost, using a main colour and typography that are both readable and consistent with the theme developed, with arguments that reinforce readers' sense of responsibility.

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Linked Data


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# Psychologie sociale<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/persuasion_technologique<\/a>> ; # Persuasion Technologique<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/naczaj_dimitri_1988<\/a>> ; # Dimitri Naczaj<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Organization\/laboratoire_de_psychologie_sociale_aix_en_provence_bouches_du_rhone<\/a>> ; # Laboratoire de Psychologie Sociale (Aix-en-Provence, Bouches-du-Rh\u00F4ne).<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/bastien_joseph_maurice_christian<\/a>> ; # Joseph Maurice Christian Bastien<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/somat_alain_1963<\/a>> ; 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The format plays a major role (study 1a), making it possible to change attitudes and to anchor this change over time. Colours, on the other hand, do not seem to vary the persuasive force of the message or to lead readers to act in favour of recycling (study 1b). Nor does typography seem to play a role in the persuasive dynamic, whether it is considered legible or difficult to read (study 2). Theoretical approaches regarding the personality of typographies and their coherence with the context are developed.The analysis of the components of the ELM revealed, in each study, the strong link between the attitude of individuals and their sense of personal responsibility towards the theme addressed as well as their a priori knowledge. We have also seen that the levers of persuasion are not systematically the same according to the need for cognition.We suggest that persuasive messages should adopt a format that allows for central analysis at low cognitive cost, using a main colour and typography that are both readable and consistent with the theme developed, with arguments that reinforce readers\' sense of responsibility.<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Cette th\u00E8se comprend trois exp\u00E9riences et deux pr\u00E9tests (N = 1135) dans lesquelles sont \u00E9tudi\u00E9s trois aspects fondamentaux du design statique des messages sur internet : son format (infographie, audio ou texte), sa couleur et sa typographie, sur la th\u00E9matique du recyclage des d\u00E9chets \u00E9lectroniques (\u00E9tudes 1 et 2) puis \u00E0 propos de la migration humaine (\u00E9tude 3).L\'\u00E9tude des aspects graphiques est pertinente si l\'on veut augmenter la force persuasive d\'un message. Le format joue un r\u00F4le pr\u00E9pond\u00E9rant (\u00E9tude 1a), permettant \u00E0 la fois de changer les attitudes, mais aussi d\'ancrer ce changement dans le temps. Les couleurs, par contre, ne semblent pas faire varier la force persuasive du message ou amener les lecteurs \u00E0 agir en faveur du recyclage (\u00E9tude 1b). La typographie ne semble pas non plus jouer de r\u00F4le dans la dynamique persuasive, qu\'elle soit jug\u00E9e lisible ou peu lisible (\u00E9tude 2). Des pistes th\u00E9oriques concernant la personnalit\u00E9 des typographies et leur coh\u00E9rence avec le contexte sont d\u00E9velopp\u00E9es.L\'analyse des composantes de l\'ELM a r\u00E9v\u00E9l\u00E9, dans chaque \u00E9tude, le fort lien entre l\'attitude des individus et leur sentiment de responsabilit\u00E9 personnelle envers la th\u00E9matique abord\u00E9e ainsi que leurs connaissances a priori. Nous avons \u00E9galement vu que les leviers de persuasion ne sont pas syst\u00E9matiquement les m\u00EAmes selon le besoin de cognition.Globalement, nous sugg\u00E9rons que les messages persuasifs doivent adopter un format permettant une analyse centrale \u00E0 faible co\u00FBt cognitif, utilisant une couleur principale et une typographie toutes deux lisibles et coh\u00E9rentes avec la th\u00E9matique d\u00E9velopp\u00E9e, avec un argumentaire qui renforce le sentiment de responsabilit\u00E9 des lecteurs.<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/9931197634<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Th\u00E8ses et \u00E9crits acad\u00E9miques<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"fr<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Aspects graphiques de la persuasion technologique : \u00E9tude des messages persuasifs sur internet pour le recyclage des d\u00E9chets \u00E9lectroniques<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"1136506619<\/span>\" ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.theses.fr\/2018AIXM0619\/document<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.theses.fr\/2018AIXM0619\/abes<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1136506619<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Organization\/aix_marseille_universite<\/a>> # Aix-Marseille Universit\u00E9.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Aix-Marseille Universit\u00E9.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Organization\/ecole_doctorale_cognition_langage_et_education_aix_en_provence<\/a>> # Ecole Doctorale Cognition, Langage et Education (Aix-en-Provence).<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ecole Doctorale Cognition, Langage et Education (Aix-en-Provence).<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Organization\/laboratoire_de_psychologie_sociale_aix_en_provence_bouches_du_rhone<\/a>> # Laboratoire de Psychologie Sociale (Aix-en-Provence, Bouches-du-Rh\u00F4ne).<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Laboratoire de Psychologie Sociale (Aix-en-Provence, Bouches-du-Rh\u00F4ne).<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/bastien_joseph_maurice_christian<\/a>> # Joseph Maurice Christian Bastien<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Bastien<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Joseph Maurice Christian<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Joseph Maurice Christian Bastien<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/courbet_didier<\/a>> # Didier Courbet<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Courbet<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Didier<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Didier Courbet<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/girandola_fabien_1965<\/a>> # Fabien Girandola<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1965<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Girandola<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Fabien<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Fabien Girandola<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/naczaj_dimitri_1988<\/a>> # Dimitri Naczaj<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1988<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Naczaj<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Dimitri<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Dimitri Naczaj<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/somat_alain_1963<\/a>> # Alain Somat<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1963<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Somat<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Alain<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Alain Somat<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Person\/weiss_karine_1971<\/a>> # Karine Weiss<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1971<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Weiss<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Karine<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Karine Weiss<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/communication_engageante<\/a>> # Communication Engageante<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Communication Engageante<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/couleur<\/a>> # Couleur<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Couleur<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/dechets_electroniques<\/a>> # D\u00E9chets \u00C9lectroniques<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"D\u00E9chets \u00C9lectroniques<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/design_graphique<\/a>> # Design Graphique<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Design Graphique<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/elm<\/a>> # Elm<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Elm<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/infographie<\/a>> # Infographie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Infographie<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/persuasion<\/a>> # Persuasion<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasion<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/persuasion_technologique<\/a>> # Persuasion Technologique<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasion Technologique<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/recyclage<\/a>> # Recyclage<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Recyclage<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Thing\/typographie<\/a>> # Typographie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Typographie<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/appareils_electriques_recyclage<\/a>> # Appareils \u00E9lectriques--Recyclage<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Appareils \u00E9lectriques--Recyclage<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/arts_graphiques<\/a>> # Arts graphiques<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Arts graphiques<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/communication_et_technologie<\/a>> # Communication et technologie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Communication et technologie<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/persuasion_psychologie_technique<\/a>> # Persuasion (psychologie)--Technique<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasion (psychologie)--Technique<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/psychologie_sociale<\/a>> # Psychologie sociale<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Psychologie sociale<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9931197634#Topic\/typographie_sur_le_web<\/a>> # Typographie sur le Web<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Typographie sur le Web<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/fr<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"fr<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.theses.fr\/2018AIXM0619\/document<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Acc\u00E8s au texte int\u00E9gral<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1136506619<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/1136506619<\/a>> ; # Aspects graphiques de la persuasion technologique : \u00E9tude des messages persuasifs sur internet pour le recyclage des d\u00E9chets \u00E9lectroniques<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2021-02-18<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n