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Assessing media education : a resource handbook for educators and administrators

Author: William G Christ
Publisher: Mahwah, N.J. : L. Erlbaum, 2006.
Series: LEA's communication series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing  Read more...
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Print version:
Assessing media education.
Mahwah, N.J. : L. Erlbaum, 2006
(DLC) 2005051015
(OCoLC)61261345
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William G Christ
ISBN: 9781429462839 1429462833 9781410614421 1410614425
OCLC Number: 122940676
Description: 1 online resource (xii, 586 pages) : illustrations
Contents: Part I: Developing the Assessment Plan. Introduction: Why Assessment Matters / W.G. Christ --
Developing the Assessment Plan / M. James, R.F. Ervin --
Mission Statements / M. James, R.F. Ervin --
Part II: Developing Student-Learning Outcomes. Law and Policy / J. Henderson --
History / P. Summers --
Diversity / B. Hines --
Production/Graphics / A. Delwiche, B. Gersch, S.H. Williams-Rautiola --
Ethics / M.J. Haefner --
Critical Thinking / H. Ruminski --
Research and Information-Gathering / R.B. Rubin, A.M. Rubin --
Media Writing / S. Finn, D. Majka --
Reporting and Editing / T. Dickson --
Numbers and Statistics / P. Voakes --
Public Relations / D. Kruckeberg --
Advertising / B. Barnes --
Part III: Measuring Student Learning Outcomes. Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards / P. Parsons --
Indirect Measures: Internships, Competitions, and Careers / D. Grady --
Direct Measures: Examinations and Certification / D. Tucker --
Direct Measures: Embedded "Authentic" Assessment / S. Irwin --
Direct Measures: Portfolios / R. Donald --
Direct Measures: Capstone Courses / R. Moore --
Part IV: Using Assessment: Case Studies. University of Minnesota / K. Hanson --
Arizona State University / J. Foote --
Virginia Commonwealth University --
P. Otto, J.M. Yerian, J.V. Turk --
Zayed University / J.H. Keefer --
Postscript: Assessment and Accreditation / L. Rakow.
Series Title: LEA's communication series.
Responsibility: edited by William G. Christ.

Abstract:

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the  Read more...

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