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Astrological judgement of diseases from the decumbiture of the sick ...

Author: Nicholas Culpeper
Publisher: Abingdon, MD : Astrology Classics, 2003.
Edition/Format:   Print book : English
Summary:

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising  Read more...

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Document Type: Book
All Authors / Contributors: Nicholas Culpeper
ISBN: 1538101130 9781538101131
OCLC Number: 56558523
Notes: Original title of work: Culpeper's astrologicall judgment of diseases from the decumbiture of the sick much enlarged, 1655.
Description: 182 pages : illustrations ; 22 cm
Contents: PrefaceAcknowledgments1 Introduction: An Insider's Critical Approach to Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in the United States 3 So Much Energy for So Little Attention: Creating Images for Brands 4 Always Keep 'em Happy: How Advertising Shapes the Content of the Media 5 The Message Beneath the Message: Advertising and Ideology 6 Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7 Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising8 Building Brand Loyalty from the Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities10 Conclusion: Evaluating Advertising on Your Own TermsIndex
Other Titles: Urinalia.
Astrological judgement of diseases from the decumbiture of the sick (1655) and Urinalia (1658)
Responsibility: by Nicholas Culpeper.

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Tony Kelso has produced an extremely impressive book. Written in an accessible language and sophisticated in its analysis, he takes us from the first advertisers, patent medicine salesman, all the Read more...

 
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