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The attention economy : understanding the new currency of business

Auteur : Thomas H Davenport; John C Beck
Éditeur: Boston : Harvard Business School Press, ©2001.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Résumé:
Publisher Fact Sheet

Argues that attention is the scarcest element in today's economy, & provides a comprehensive picture of attention & its implications for business, organizations, & individuals.

Annotation

In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.

Annotation.

Annotation

Trillions of documents circulate in U.S. offices annually. Internet traffic doubles every hundred days. Approximately two hundred messages flood managers' desktops daily. Welcome to the attention economy, in which the new scarcest resource isn't ideas or even talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for businesspeople lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, or fail. Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising. Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more. The authors also introduce a revolutionary measurement tool, the AttentionScape, that can help diagnose attention distribution problems, determine how the company is directing employees' attention, and analyze the attention the company is getting from customers. The first book to explore the burgeoning attention economy and outline a plan for how organizations must operate within it, this landmark work details how to earn and spend the new currency of business.  Lire la suite...

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Détails

Type de document: Livre
Tous les auteurs / collaborateurs: Thomas H Davenport; John C Beck
ISBN: 157851441X 9781578514410 1578518717 9781578518715
Numéro OCLC: 45583388
Notes: Includes index.
Description: ix, 255 pages : color illustrations ; 25 cm
Contenu: 1. A New Perspective on Business: Welcome to the Attention Economy --
2. Attention, the Story so Far: What Attention Is and Isn't --
3. Doing a Number on You: The Measurement of Attention --
4. From Amoebas to Apes: The Psychobiology of Attention --
5. Luddites Beware: Attention Technologies --
6. The Hidden Persuaders: Lessons from the Attention Industries --
7. Eyeballs and Cyber Malls: E-Commerce and Attention --
8. Command Performance: Leadership and Attention --
9. Focused Choices and Global Resources: Strategy and Attention --
10. Off the Org Chart: Organizational Structure and Attention --
11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention --
12. From Myopia to Utopia: The Future of the Attention Economy.
Responsabilité: Thomas H. Davenport, John C. Beck.

Résumé:

Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This book argues that businesses are headed for disaster - unless they overcome the  Lire la suite...

Critiques

Critiques éditoriales

Synopsis de l’éditeur

"Getting the Attention You Need," Davenport and Beck. (August/September 2000); "Putting the Enterprise Into the Enterprise System" (July/August 1998); "Saving ITs Soul" (March/April 1994)

 
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