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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/868489960 Title: Attitude Strength : Antecedents and Consequences. Author: Richard E Petty; Jon A Krosnick Publisher: Hoboken : Taylor and Francis, 2014. ISBN/ISSN: 9781317782360 1317782364 OCLC:868489960

  
  

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Attitude Strength : Antecedents and Consequences.

Author:	Richard E Petty; Jon A Krosnick
Publisher:	Hoboken : Taylor and Francis, 2014.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest dire.  Read more...
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