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Attraktivität und Kompetenz von Models in der Werbung : Bewusste vs. unbewusste Einstellungen gegenüber Jüngeren und Älteren Preview this item
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Attraktivität und Kompetenz von Models in der Werbung : Bewusste vs. unbewusste Einstellungen gegenüber Jüngeren und Älteren

Author: Kathrin Schütz
Publisher: Wiesbaden : Springer, [2018]
Series: Essentials (Springer VS)
Edition/Format:   eBook : Document : GermanView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kathrin Schütz
ISBN: 9783658212629 3658212624
OCLC Number: 1028552305
Description: 1 online resource
Contents: Intro; Was Sie in diesem essential finden kÃœnnen; Inhaltsverzeichnis; 1 Einleitung; 2 Models in der Werbung; 2.1 JÃơngere Models; 2.2 Ã#x84;ltere Models; 2.3 AttraktivitÃÞt von Models; 2.4 Kompetenz von Models (GlaubwÃơrdigkeit); 3 Theorien der Werbegestaltung mit Models; 3.1 Evolutionsbiologischer Ansatz; 3.2 Identifikationstheorie; 3.3 Match-up-Hypothese; 4 Bewusste und unbewusste Entscheidungen von Konsumenten; 4.1 Bewusste Entscheidungen; 4.2 Unbewusste Entscheidungen; 5 Erfolgreiche Werbegestaltung unterschiedlicher Produkte fÃơr jÃơngere und ÃÞltere Konsumenten.
Series Title: Essentials (Springer VS)
Responsibility: Kathrin Schütz.

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