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Audience analysis

Author: Denis MacQuail
Publisher: Thousand Oaks [u.a.] : Sage Publ., 1997.
Edition/Format:   Print book
Summary:

Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Denis MacQuail
ISBN: 0761910018 9780761910015 0761910026 9780761910022
OCLC Number: 247688771
Description: x, 166 S
Contents: A Concept with a HistoryThe Audience in Communication Theory and ResearchTypologies of AudienceQuestions of Media ReachPrinciples of Audience Formation and ContinuityAudience Practices Social Uses of the MediaCommunicator - Audience RelationsThe Audience in FluxThe Future of the Audience Concept
Responsibility: Denis McQuail.
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