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Authenticity : contending with the new consumer sensibility

Author: James H Gilmore; B Joseph Pine
Publisher: Boston, Mass. : Harvard Business School Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--Jacket.
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Document Type: Book
All Authors / Contributors: James H Gilmore; B Joseph Pine
ISBN: 9781591391456 1591391458
OCLC Number: 988814317
Description: xiii, 299 pages ; 24 cm
Contents: 1. Authenticity : the new business imperative --
2. The demand for authenticity : why now? --
3. The supply of inauthenticity : what's going on? --
4. Rendering authenticity : what to do --
5. Fake, fake, it's All fake : why offerings are inauthentic --
6. The real/fake reality : how offerings become authentic --
7. Deconstructing authenticity : how to assess your business --
8. From marketing to placemaking : being what you say you are --
9. From strategy to decision making : being true to self --
10. Finding authenticity : the right direction for you.
Responsibility: James H. Gilmore, B. Joseph Pine II.

Abstract:

"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--Jacket.

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