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Auto opium : a social history of American automobile design

Author: David Gartman
Publisher: London ; New York : Routledge, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The automobile continues to be the privileged product of the culture of mass consumption, yet there has been little scholarly attention to what concerns consumers most - the appearance of cars. Auto Opium is the first comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of vehicles became an integral part of the system of mass production and mass
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Gartman
ISBN: 0415105714 9780415105712 0415105722 9780415105729
OCLC Number: 29670435
Description: xvi, 264 pages : illustrations ; 23 cm
Contents: 1. The aesthetics of Fordism --
2. Early development of the automotive form --
3. Diverging paths of design: mass and class production --
4. The struggle for styling I: The 1920s and the birth of automobile styling --
5. The struggle for styling II: The Depression and the decade of streamlining --
6. 1950s' fins and the triumph of fantastic styling --
7. The rise and fall of auto individuality --
Epilogue: Design in the wake of Fordism.
Responsibility: David Gartman.
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Provides a comprehensive history of the profession and aesthetics of American automobile design. Gartman reveals how the appearance of the automobile was shaped by the social conflicts arising from  Read more...

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." . . an important addition to automotive history."-"Contemporary Sociology "Those interested in the history of automobile designers and their designs will find Gartman's account to be Read more...

 
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