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B2B gestão de marketing em mercados industriais e organizacionais

Author: Michael D Hutt; Thomas W Speh; Luciana de Oliveira Rocha; Ricardo Haas Tarabay
Publisher: Porto Alegre Bookman 2007, ©2002.
Edition/Format:   Print book : Portuguese : 7. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Michael D Hutt; Thomas W Speh; Luciana de Oliveira Rocha; Ricardo Haas Tarabay
ISBN: 9788573078534 8573078537
OCLC Number: 230894716
Notes: Título original: Business marketing management : a strategic view of industrial and organizational markets.
Description: 593 p.
Responsibility: Michael D. Hutt, Thomas W. Speh; tradução Luciana de Oliveira Rocha; consultoria, supervisão e revisão técnica Ricardo Haas Tarabay.

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