skip to content
B2B gestão de marketing em mercados industriais e organizacionais Preview this item
ClosePreview this item
Checking...

B2B gestão de marketing em mercados industriais e organizacionais

Author: Michael D Hutt; Thomas W Speh; Luciana de Oliveira Rocha; Ricardo Haas Tarabay
Publisher: Porto Alegre Bookman 2007, ©2002.
Edition/Format:  Print book : Portuguese : 7. edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Michael D Hutt; Thomas W Speh; Luciana de Oliveira Rocha; Ricardo Haas Tarabay
ISBN: 9788573078534 8573078537
OCLC Number: 230894716
Notes: Título original: Business marketing management : a strategic view of industrial and organizational markets.
Description: 593 p.
Responsibility: Michael D. Hutt, Thomas W. Speh; tradução Luciana de Oliveira Rocha; consultoria, supervisão e revisão técnica Ricardo Haas Tarabay.

Reviews

User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/230894716<\/a>> # B2B gest\u00E3o de marketing em mercados industriais e organizacionais<\/span>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"230894716<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/bl<\/a>> ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Place\/porto_alegre<\/a>> ; # Porto Alegre<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/administracao_de_marketing<\/a>> ; # Administra\u00E7\u00E3o de marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/tecnologia_da_informacao<\/a>> ; # Tecnologia da informa\u00E7\u00E3o<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/comercio_eletronico<\/a>> ; # Com\u00E9rcio eletr\u00F4nico<\/span>\u00A0\u00A0\u00A0schema:bookEdition<\/a> \"7. ed.<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Person\/rocha_luciana_de_oliveira<\/a>> ; # Luciana de Oliveira Rocha<\/span>\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Person\/tarabay_ricardo_haas<\/a>> ; # Ricardo Haas Tarabay<\/span>\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/11024478<\/a>> ; # Thomas W. Speh<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/65184745<\/a>> ; # Michael D. Hutt<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2007<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/5090789922<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"pt<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"B2B gest\u00E3o de marketing em mercados industriais e organizacionais<\/span>\"@pt<\/a> ;\u00A0\u00A0\u00A0schema:numberOfPages<\/a> \"593<\/span>\" ;\u00A0\u00A0\u00A0schema:productID<\/a> \"230894716<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/230894716#PublicationEvent\/porto_alegrebookman2007_c2002<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Agent\/bookman<\/a>> ; # Bookman<\/span>\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9788573078534<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/230894716<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Agent\/bookman<\/a>> # Bookman<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Bookman<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Person\/rocha_luciana_de_oliveira<\/a>> # Luciana de Oliveira Rocha<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Rocha<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Luciana de Oliveira<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luciana de Oliveira Rocha<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Person\/tarabay_ricardo_haas<\/a>> # Ricardo Haas Tarabay<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Tarabay<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Ricardo Haas<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Ricardo Haas Tarabay<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Place\/porto_alegre<\/a>> # Porto Alegre<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Porto Alegre<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/administracao_de_marketing<\/a>> # Administra\u00E7\u00E3o de marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Administra\u00E7\u00E3o de marketing<\/span>\"@pt<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/comercio_eletronico<\/a>> # Com\u00E9rcio eletr\u00F4nico<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Com\u00E9rcio eletr\u00F4nico<\/span>\"@pt<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5090789922#Topic\/tecnologia_da_informacao<\/a>> # Tecnologia da informa\u00E7\u00E3o<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Tecnologia da informa\u00E7\u00E3o<\/span>\"@pt<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/bl<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"bl<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/11024478<\/a>> # Thomas W. Speh<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Speh<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Thomas W.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Thomas W. Speh<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/65184745<\/a>> # Michael D. Hutt<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Hutt<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Michael D.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Michael D. Hutt<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9788573078534<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"8573078537<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9788573078534<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/230894716<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/230894716<\/a>> ; # B2B gest\u00E3o de marketing em mercados industriais e organizacionais<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-10<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>