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Babe Ruth and the creation of the celebrity athlete

Author: Thomas Barthel
Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2018]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser" --
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Genre/Form: Biographies
History
Biography
Named Person: Babe Ruth; Babe Ruth
Material Type: Biography
Document Type: Book
All Authors / Contributors: Thomas Barthel
ISBN: 9781476665320 147666532X
OCLC Number: 1043066367
Description: x, 276 pages ; 26 cm
Contents: Reformatory farewell --
A pitcher leads --
Stardom arrives --
Best at his craft --
Labor relations --
Home run king --
Magnates --
A new record --
New York City and fans --
New team, new city --
Train travel --
The Yankees, the judge and the agent --
Ruth's business partner, Christy Walsh --
Free to be a cartel --
Celebrity and hero --
Yankees win --
Advertising's muscles --
The usual greatness --
Barnstorming --
The worst --
Newspapers and magazines everywhere --
A sign of glory --
Johnny Sylvester: seizing an opportunity --
A prized year --
Radio and newsreels and play-o-graph --
Another sweep --
Male clubs and masculinity --
Many deaths, one marriage --
Ruth and children --
The $80,000 year --
Ruth's confederates, the sportswriters --
The last tour --
Last times (1932-1935) --
An entertainer (1936 and after) --
Collecting baseball objects.
Responsibility: Thomas Barthel.

Abstract:

George Herman "Babe" Ruth knew he could profit from celebrity. He soon with Christy Walsh, baseball's first publicity agent. Walsh sold Ruth's ghostwritten byline to a newspaper syndicate. Walsh's  Read more...

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Much has been written about Ruth, but as someone who teaches sports marketing, I really appreciate the angle taken by Barthel, who reveals how the most marketable athlete of his day parlayed great Read more...

 
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