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Document Type: | Book |
---|---|
All Authors / Contributors: |
Suneel Gupta; Carlye Adler |
ISBN: | 9780316494519 0316494518 |
OCLC Number: | 1224588065 |
Description: | ix, 241 pages ; 24 cm |
Contents: | Convince yourself first -- Cast a central character -- Find an earned secret -- Make it feel inevitable -- Flip outsiders to insiders -- Play exhibition matches -- Let go of your ego -- Conclusion: The game of now. |
Responsibility: | Suneel Gupta, with Carlye Adler. |
Abstract:
"No one makes it alone. But there's a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma...either you have "it" or you don't. After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could "it" be learned? Drawing lessons from hundreds of the world's biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year old daughter to clean her room. Inside are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar. Backable reveals how the key to success is not charisma, connections, or even your resume, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how." -- Goodreads.
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Related Subjects:(16)
- Success in business -- Psychological aspects.
- Success in business.
- Business communication.
- Business communication -- Psychological aspects.
- Persuasion (Psychology)
- Success.
- Marketing.
- Interpersonal relations.
- Interpersonal communication.
- Succès dans les affaires -- Aspect psychologique.
- Succès dans les affaires.
- Communication dans l'entreprise.
- Communication dans l'entreprise -- Aspect psychologique.
- Succès.
- Communication interpersonnelle.
- marketing.