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Badass : making users awesome

Author: Kathy Sierra
Publisher: Beijing ; Sebastopol, CA : O'Reilly, 2015. ©2015
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer  Read more...
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Document Type: Book
All Authors / Contributors: Kathy Sierra
ISBN: 9781491919019 1491919019
OCLC Number: 895728638
Description: 286 pages : illustrations (some color) ; 23 cm
Contents: Think badass --
The user journey --
Science of badass --
Building skills --
Perceptual exposure --
Remove blocks --
Progress + payoffs --
Design --
Reduce cognitive leaks --
Escape the brain's spam filter.
Responsibility: Kathy Sierra.

Abstract:

Build sustainably successful products and services that don't rely on unethical persuasive marketing tricks but on helping your users have deeper, richer experiences. This book shows you what it  Read more...

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