Baking powder wars : the cutthroat food fight that revolutionized cooking (eBook, 2017) [WorldCat.org]
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Baking powder wars : the cutthroat food fight that revolutionized cooking

Author: Linda Civitello
Publisher: Urbana : University of Illinois Press, [2017]
Series: Heartland foodways.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Civitello, Linda.
Baking powder wars.
Urbana : University of Illinois Press, [2017]
(DLC) 2016055808
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Linda Civitello
ISBN: 9780252099632 025209963X
OCLC Number: 978712963
Description: 1 online resource (xi, 252 pages)
Contents: Introduction --
The burden of bread: bread before baking powder --
The liberation of cake: chemical independence, 1796 --
The rise of baking powder business: the Northeast, 1856-1876 --
The advertising war begins: corporate cookbooks, 1876-1888 --
The cream of tartar wars: battle royal, 1888-1899 --
The rise of baking powder business: the Midwest, 1880s-1890s --
The pure food war: outlaws in Missouri, 1899-1906 --
The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 --
The Federal Trade Commission wars: the final federal battle, 1920-1929 --
The price war: the fight for the national market, 1930-1950 --
Baking powder today: post-World War II to the twenty-first century.
Series Title: Heartland foodways.
Responsibility: Linda Civitello.

Abstract:

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.

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Included in "The Ten Best Books about Food of 2017," Smithsonian.com "Civitello connects the story of baking powder to much larger themes in American history, offering illuminating insights into how Read more...

 
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