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Basic marketing

Author: E Jerome McCarthy; Stanley J Shapiro; William D Perreault, Jr.
Publisher: Homewood, Ill. : Irwin, ©1986.
Edition/Format:   Print book : English : 4th Canadian edView all editions and formats
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Additional Physical Format: McCarthy, E. Jerome (Edmund Jerome)
Basic marketing.
1988.
Document Type: Book
All Authors / Contributors: E Jerome McCarthy; Stanley J Shapiro; William D Perreault, Jr.
ISBN: 0256037256 9780256037258
OCLC Number: 15374612
Description: xv, 891 pages : illustrations (some color) ; 24 cm
Responsibility: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
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