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Beat accelerating customer expectations with trend-driven innovation

Author: Henry MasonDavid MattinMaxwell LuthyDelia DumitrescuAleanders OsterwalderAll authors
Publisher: John Wiley & Sons Inc, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade,Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
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Document Type: Book
All Authors / Contributors: Henry Mason; David Mattin; Maxwell Luthy; Delia Dumitrescu; Aleanders Osterwalder; María Isabel Reyes
ISBN: 9781119076315 1119076315
OCLC Number: 1030980390
Description: xiii, 352 pages : illustrations ; 21 x 21 cm.
Other Titles: Beat accelerating customer expectations with
Beat accelerating customer expectations with :
Responsibility: Henry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder.

Abstract:

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade,Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

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