Because internet : understanding how language is changing

McCulloch lays out the ways in which online lingo, from emojis to GIFs to acronyms like 'lol' and 'omg,' has become a vital part of modern communication. It's also an analog window into how the evolution of digital communication mirrors the shifts in word usage that have happened over generations." - * Wired, Must-Read Books of Summer * Because Internet is the most up-to-date and comprehensive guide to the way informal internet language has evolved and is evolving. Its historical perspective will illuminate every generation of internet users: oldies will get a clear picture of what young people are up to; younglings will discover the origins of their latest linguistic fashions. Gretchen McCulloch writes with great common sense, an eye for the apt illustration, an appealing sense of humour, and a real concern for explanation. She doesn't just describe language trends: she investigates why they've taken place, and it's her insightful interpretations that give this book its special appeal. * David Crystal * A well-researched retort to grumpy grammarians who think technology is turning kids into lazy, inarticulate drivelers. * Time * McCulloch offers a compelling snapshot of a world in flux, from which readers will learn a lot about language, the internet and themselves * Financial Times * Sometimes it seems like the internet is a seething brew of ugliness and misery. So it's nice to remember that, as well as the lawless drudgery, there are complex human systems that, intentional or not, create something totally new. Internet linguist (damn!) Gretchen McCulloch explores the ever-changing language of online. * Elle, 30 Best Books to Read this Summer * A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes... the breadth of topics covered-from conversation analysis to meme culture to the development of texting as we now know it-makes this book useful, engaging, and enjoyable. * Science * An effervescent study of how the digital world is transfiguring English * The New Yorker * McCulloch's book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder-a valuable feature, not a bug. * Wall Street Journal * Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium. * Economist * McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject * New York Times * In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes. * Esquire * McCulloch offers a compelling snapshot of a world in flux, from which readers will learn a lot about language, the internet and themselves * Financial Times * A fascinating analysis * Observer * Covers the backstory of how tildes became the punctuation mark for ~whimsy and sarcasm~...and when we started repeating certainnnnn lettersssssssss for emphasis * Buzzfeed * Because Internet...illustrates how many of us feel about English in the online age... It is hard not to be moved by her McCulloch is an engaging writer who clearly adores her subject * Sunday Times * Read more...