Behavioral economics : the basics (eBook, 2019) [WorldCat.org]
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Behavioral economics : the basics

Author: Philip J Corr; Anke C Plagnol
Publisher: London : Routledge, Taylor & Francis Group, 2019.
Series: The basics
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
« This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest  Read more...
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Additional Physical Format: Version imprimée :
Corr, Philip J.
Behavioral economics.
London : Routledge, Taylor & Francis Group, 2019
(DLC) 2018003797
(OCoLC)982653292
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philip J Corr; Anke C Plagnol
ISBN: 9781315391212 131539121X 9781315391205 1315391201 9781315391199 1315391198
OCLC Number: 1057233880
Description: 1 ressource en ligne (x, 249 pages).
Contents: What is behavioral economics and why is it important? --
The ascent and dissent of economics --
Econ: homo economicus --
Human: more Homer (Simpson) than homo economicus --
Manners, monkeys and moods --
Nudge: whys, ways and weasels --
Sell! the commercial (and political) world of persuasion.
Series Title: The basics
Responsibility: Philip Corr and Anke Plagnol.

Abstract:

« This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles »--

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'There are now several books about introductions to behavioral economics. These books tend to put the reader right into the theories and experimental evidence of behavioral economics. The topics Read more...

 
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