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Behavioural conflict : why understanding people and their motivations will prove decisive in future conflict

Author: Andrew Mackay; Steve Tatham; Lee Rowland
Publisher: Saffron Waldon, Essex, U.K. : Military Studies, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
It will be people's behavior, and the West's ability to understand, interpret and influence that behavior which will become the defining characteristic of resolving future armed disputes. The authors argue that future conflicts will be best resolved by focusing attention on altering the behaviors of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and  Read more...
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Document Type: Book
All Authors / Contributors: Andrew Mackay; Steve Tatham; Lee Rowland
ISBN: 9781780394695 1780394691 9781780394688 1780394683 9781780393896 178039389X
OCLC Number: 768995887
Description: xvi, 203 pages : illustrations ; 25 cm
Contents: Tomorrow's problems here today? --
The changing nature of our society I --
The evolving character of conflict I --
The evolving character of conflict II --
The challenge of communication --
What military operations can learn from mushy peas, soap and budget airlines --
Strategic communication and military enablers --
Influence and perception --
The science of influence --
Postscript : the sounds of battle and Soviet factories.
Other Titles: Behavioral conflict :
Responsibility: Andrew Mackay and Steve Tatham ; with a chapter by Lee Rowland.

Abstract:

It will be people's behavior, and the West's ability to understand, interpret and influence that behavior which will become the defining characteristic of resolving future armed disputes. The authors argue that future conflicts will be best resolved by focusing attention on altering the behaviors of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and post-combat operations. They also argue that Western Armies have learned too many lessons the hard way and been found wanting too easily. Here is the argument for a fundamental rethink of the way that the West's militaries are organized, educated, trained and deployed.

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