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Beyond Book Sales : The Complete Guide to Raising Real Money for Your Mibrary

Author: Susan Dowd; Miz Boyd
Publisher: Chicago, Illinois : ALA Neal-Schuman, 2014. ©2014
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Beyond book sales : the complete guide to raising real money for your library.
Chicago, Illinois : ALA Neal-Schuman, c2014
xvii, 286 pages
2013017139
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan Dowd; Miz Boyd
OCLC Number: 884593035
Description: 1 online resource (305 pages) : illustrations.
Contents: Part I. Focus on fundraising : fund-amentals for libraries --
Libraries need fundraising more than ever --
Four reasons why now is a good time for library fundraising --
Private fundraising is a natural for libraries --
Twelve must-know facts about library fundraising --
Who can help with fundraising? --
Ready, set, go! --
Thanking, honoring, and nurturing your donors and keeping track of them --
The role of marketing and public relations in fundraising for libraries --
Fundraising for the other 95% of your library's budget --
Part II. Roll up your sleeves : types of fundraising activities --
Creating a culture of giving through annual and special appeals --
Membership programs --
The gift of remembrance : tributes and memorials --
The big bang : major gifts --
Leaving a legacy through planned giving --
Taking the fear out of fundraising events --
Donate now! : getting started with online giving --
Building relationships with businesses for library fundraising --
Securing a grant (it's not just about writing) --
Capital campaigns are not just for dreamers --
Part III. Appendix: Fundaising toolkit --
Part IV. Fundraising gallery.
Responsibility: Edited by Susan Dowd ; Consultants Who Contributed to This Book Liz Boyd [and five others].

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