コンテンツへ移動
Beyond listening : learning the secret language of focus groups 資料のプレビュー
閉じる資料のプレビュー
確認中…

Beyond listening : learning the secret language of focus groups

著者: Bonnie Goebert; Herma M Rosenthal
出版社: New York : J. Wiley, ©2002.
エディション/フォーマット:   紙書籍 : Englishすべてのエディションとフォーマットを見る
概要:

A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate  続きを読む

評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ドキュメントの種類 書籍
すべての著者/寄与者: Bonnie Goebert; Herma M Rosenthal
ISBN: 0471395625 9780471395621
OCLC No.: 875620264
物理形態: XVI, 224 p. ; 24 cm
コンテンツ: Listening 101: The Value of Focus Groups. Choosing the Voices: Who Should--And Shouldn't--Be in Focus Groups. Listening behind the Mirror: Who Should Be Listening. Listening over the Fence: The Moderator's Role. Total Hearing: The Art of Really Listening to Focus Groups. Consumer's Rule: Seeing the Consumer's Perspective on Products. Consumer Laments: Learning from Consumer Disappointment. Brand Standing: Uncovering the True Identity of a Brand. Lasting Bonds: The Emotional Attachment between Consumers and Brands. A Brand for All Times: The Essence of Loyalty. Brand Stewardship: The Strategies of Winning Brands. Outside Pressure: Protecting Brands in a Changing Marketplace. Have You Heard: Trends for the New Millennium. Focusing In: A Few Final Thoughts about Focus Groups. Index.
責任者: Bonnie Goebert with Herma M. Rosenthal.

レビュー

編集者のレビュー

出版社によるあらすじ

"...there are some useful observations about the limitations of focus groups..."(Marketing, 31 July 2003)

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!

類似資料

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


Primary Entity

<http://www.worldcat.org/oclc/875620264> # Beyond listening : learning the secret language of focus groups
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "875620264" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://dewey.info/class/658.83/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796631648#Thing/consumatori> ; # Consumatori
   schema:author <http://experiment.worldcat.org/entity/work/data/796631648#Person/goebert_bonnie> ; # Bonnie Goebert
   schema:author <http://experiment.worldcat.org/entity/work/data/796631648#Person/rosenthal_herma_m> ; # Herma M. Rosenthal
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2002" ;
   schema:datePublished "2002" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796631648> ;
   schema:inLanguage "en" ;
   schema:name "Beyond listening : learning the secret language of focus groups" ;
   schema:numberOfPages "224" ;
   schema:productID "875620264" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/875620264#PublicationEvent/new_york_j_wiley_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796631648#Agent/j_wiley> ; # J. Wiley
   schema:workExample <http://worldcat.org/isbn/9780471395621> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/875620264> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/796631648#Person/goebert_bonnie> # Bonnie Goebert
    a schema:Person ;
   schema:familyName "Goebert" ;
   schema:givenName "Bonnie" ;
   schema:name "Bonnie Goebert" ;
    .

<http://experiment.worldcat.org/entity/work/data/796631648#Person/rosenthal_herma_m> # Herma M. Rosenthal
    a schema:Person ;
   schema:familyName "Rosenthal" ;
   schema:givenName "Herma M." ;
   schema:name "Herma M. Rosenthal" ;
    .

<http://worldcat.org/isbn/9780471395621>
    a schema:ProductModel ;
   schema:isbn "0471395625" ;
   schema:isbn "9780471395621" ;
    .


Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.