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Big data and analytical induction : an exploratory mixed-methods example

Author: Pavel Bogolyubov
Publisher: London : SAGE Publications Ltd, 2019.
Series: SAGE Research Methods. Cases.
Edition/Format:   eBook : Document : English
Summary:
The case describes a piece of research dedicated to understanding the impact of national culture on the internal use of social media in organizations, that is, for knowledge management purposes. The methodological challenge here was to provide generalizable (thus, large sample), yet detailed enough (calling for a qualitative approach instead) explanations of the three components in the research question: social  Read more...
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Pavel Bogolyubov
ISBN: 9781526467324 1526467321
OCLC Number: 1084537297
Description: 1 online resource : illustrations.
Series Title: SAGE Research Methods. Cases.
Responsibility: Pavel Bogolyubov.

Abstract:

The case describes a piece of research dedicated to understanding the impact of national culture on the internal use of social media in organizations, that is, for knowledge management purposes. The methodological challenge here was to provide generalizable (thus, large sample), yet detailed enough (calling for a qualitative approach instead) explanations of the three components in the research question: social media, national culture, and user adoption. In order to do so, the research was designed in a two-stage fashion, known as ́explanatory mixed methodś approach. At the first stage, large datasets reflecting user statistics for a number of the World́s most popular social media websites were analyzed for correlations with so-called Hofstedés Cultural Dimensionśa set of scores describing prevalent behavior trends in each country. Although some correlations were found, the findings from this stage lacked explanatory detail (they could indicate which way the correlation went, but not explain why), and some were fairly weak. In order to address these issues, the second, qualitative, stage, was carried out using the method called ́Analytical Induction.́ Based on the first stagés findings and the literature, a set of tentative explanatory hypotheses were formulated. They were then tested and gradually refined by comparing them against the evidence from semi-structured interviews. The overall results (a) show that there is a link between the national culture and the way social media is implemented and used for knowledge management purposes in organizations and (b) provide an explanation for this link.

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