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Big data and analytics : strategic and organizational impacts

Author: Vincenzo Morabito
Publisher: Cham [Switzerland] : Springer, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Vincenzo Morabito
ISBN: 9783319106656 3319106651 3319106643 9783319106649
OCLC Number: 902675794
Language Note: English.
Description: 1 online resource : illustrations
Contents: Part I Strategy --
1 Big Data and analytics for competitive advantage --
2 Big Data and analytics for government innovation --
3 Big Data and education: massive digital education systems --
4 Big Data driven business models --
Part II Organization --
5 Big Data governance --
6 Big Data and digital business evaluation --
7 Managing change for Big Data driven innovation --
Part III Innovation practices --
8 Big Data and analytics innovation practices --
9 Conclusion.
Responsibility: Vincenzo Morabito.

Abstract:

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars.  Read more...

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