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Big data demystified : how to use big data, data science and AI to make better business decisions and gain competitive advantage

Author: David Stephenson
Publisher: Harlow, United Kingdom : Pearson Education Limited, 2018.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data  Read more...
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Details

Document Type: Book
All Authors / Contributors: David Stephenson
ISBN: 9781292218106 129221810X
OCLC Number: 1029514848
Description: xv, 222 pages : illustrations ; 24 cm
Contents: Big data demystifies --
The story of big data --
Artificial intelligence, machine learning and big data --
Why is big data useful? --
Use cases for (big) data analytics --
Understanding the big data ecosystem --
Making the big data ecosystem work for your organization --
How big data can help guide your strategy --
Forming your strategy for big data and data science --
Implementing data science --
Analytics, algorithms and machine learning --
Choosing your technologies --
Building your team --
Governance and legal compliance --
Launching the ship --
Successful deployment in the organization.
Other Titles: How to use big data, data science and AI to make better business decisions and gain competitive advantage
Responsibility: David Stephenson, PhD.

Abstract:

"'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business. "--Publisher's description.

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