Big data : understanding how data powers big business (Book, 2013) [WorldCat.org]
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Big data : understanding how data powers big business

Author: Bill Schmarzo
Publisher: Indianapolis, IN : John Wiley & Sons, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Leverage big data to add value to your business. Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bill Schmarzo
ISBN: 9781118739570 1118739574
OCLC Number: 842881124
Notes: Includes index.
Description: xxiii, 216 pages : illustrations ; 24 cm
Contents: The big data business opportunity --
Big data history lesson --
Business impact of big data --
Organizational impact of big data --
Understanding decision theory --
Creating the big data strategy --
Understanding your value creation process --
Big data user experience ramifications --
Identifying big data use cases --
Solution engineering --
Big data architectural ramifications --
Launching your big data journey --
Call to action.
Other Titles: Understanding how data powers big business
Responsibility: Bill Schmarzo.
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Abstract:

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their  Read more...

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