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The billion dollar BET : Robert Johnson and the inside story of Black Entertainment Television

Author: Brett Pulley
Publisher: Hoboken, N.J. : John Wiley, ©2004.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
"The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan  Read more...

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Genre/Form: Biographies
Additional Physical Format: Online version:
Pulley, Brett.
Billion dollar BET.
Hoboken, N.J. : John Wiley, ©2004
Named Person: Robert L Johnson; Robert L Johnson
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brett Pulley
ISBN: 0471423637 9780471423638 0471735973 9780471735977
OCLC Number: 53926826
Description: viii, 248 pages : illustrations ; 24 cm
Contents: The Other Side of the Tracks --
Access to Power --
"White Man, Can You Spare Half a Million?" --
Reverend Eldorado --
Country Boy Charm, Predator's Heart --
The Family --
"BET in the House" --
Shakin' It ... Smackin' It --
"Tired Ol'Reruns" --
Wealth and Power --
The Black Disney --
Costly Affairs --
"Sellout!" --
He Got Game --
Epilogue: One Nation Under a Groove.
Responsibility: Brett Pulley.
More information:


Through his BET network, Robert Johnson reached the pinnacle of capitalism and the billionaire boys club. This title tells us how Johnson built Black Entertainment Television into a billion-dollar  Read more...


Editorial reviews

Publisher Synopsis

"Still at BET Helm, Johnson Turns to Sports and Hotels" (Washington Post, May 17, 2004) "...regardless of how some folks feel about BET, author Brett Pulley couches Johnson's accomplishments in the Read more...

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