skip to content
Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen. Preview this item
ClosePreview this item
Checking...

Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.

Author: Honey Parker; Blaine Parker; Dave Lakhani
Publisher: Newport News : Morgan James Publishing, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Two advertising veterans explain the myths about branding'and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Parker, Honey.
Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.
Newport News : Morgan James Publishing, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Honey Parker; Blaine Parker; Dave Lakhani
ISBN: 9781614482734 161448273X
OCLC Number: 1056059214
Description: 1 online resource (161 pages)
Contents: Intro; Title; Copyright; Contents; Really Important Note; Foreword; Preface; Chapter 1 The Problem With Brand; Chapter 2 What Is Brand Really?; Chapter 3 The Shining Brand On The Hill; Chapter 4 The Sound Of A One-Man Brand Laughing All The Way To The Bank; Chapter 5 The Power Of One; Chapter 6 Brand, Rinse, Repeat; Chapter 7 Putting A Fire In The Small Business Brand; Chapter 8 Brand: Hard Work, Fear & Loathing; Chapter 9 Brand: To Thine Own Self Be True; Chapter 10 Who's Buying You?; Chapter 11 Fear And Joy At The Intersection Of Your Brand; Chapter 12 Once Upon A Brand. Chapter 13 From Defining To RefiningAfterword; Free Stuff.

Abstract:

Two advertising veterans explain the myths about branding'and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding'an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers' perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1056059214> # Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "1056059214" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/vau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1175496168#Place/newport_news> ; # Newport News
    schema:about <http://experiment.worldcat.org/entity/work/data/1175496168#Topic/marketing_management> ; # Marketing--Management
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1175496168#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
    schema:bookFormat schema:EBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/1175496168#Person/lakhani_dave> ; # Dave Lakhani
    schema:contributor <http://experiment.worldcat.org/entity/work/data/1175496168#Person/parker_blaine> ; # Blaine Parker
    schema:creator <http://experiment.worldcat.org/entity/work/data/1175496168#Person/parker_honey> ; # Honey Parker
    schema:datePublished "2012" ;
    schema:description "Two advertising veterans explain the myths about branding'and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding'an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers' perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy."@en ;
    schema:description "Intro; Title; Copyright; Contents; Really Important Note; Foreword; Preface; Chapter 1 The Problem With Brand; Chapter 2 What Is Brand Really?; Chapter 3 The Shining Brand On The Hill; Chapter 4 The Sound Of A One-Man Brand Laughing All The Way To The Bank; Chapter 5 The Power Of One; Chapter 6 Brand, Rinse, Repeat; Chapter 7 Putting A Fire In The Small Business Brand; Chapter 8 Brand: Hard Work, Fear & Loathing; Chapter 9 Brand: To Thine Own Self Be True; Chapter 10 Who's Buying You?; Chapter 11 Fear And Joy At The Intersection Of Your Brand; Chapter 12 Once Upon A Brand."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1175496168> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/1175496168#CreativeWork/billion_dollar_branding_brand_your_small_business_like_a_big_business_and_make_great_things_happen> ;
    schema:name "Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen."@en ;
    schema:productID "1056059214" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1056059214#PublicationEvent/newport_news_morgan_james_publishing_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1175496168#Agent/morgan_james_publishing> ; # Morgan James Publishing
    schema:url <https://ebookcentral.proquest.com/lib/uvic/detail.action?docID=5527206> ;
    schema:url <https://ebookcentral.proquest.com/lib/ben/detail.action?docID=5527206> ;
    schema:url <https://ebookcentral.proquest.com/lib/columbia/detail.action?docID=5527206> ;
    schema:url <http://rbdigital.rbdigital.com> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5527206> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5527206> ;
    schema:url <https://ebookcentral.proquest.com/lib/berkeley-ebooks/detail.action?docID=5527206> ;
    schema:workExample <http://worldcat.org/isbn/9781614482734> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1056059214> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1175496168#Agent/morgan_james_publishing> # Morgan James Publishing
    a bgn:Agent ;
    schema:name "Morgan James Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/1175496168#Person/lakhani_dave> # Dave Lakhani
    a schema:Person ;
    schema:familyName "Lakhani" ;
    schema:givenName "Dave" ;
    schema:name "Dave Lakhani" ;
    .

<http://experiment.worldcat.org/entity/work/data/1175496168#Person/parker_blaine> # Blaine Parker
    a schema:Person ;
    schema:familyName "Parker" ;
    schema:givenName "Blaine" ;
    schema:name "Blaine Parker" ;
    .

<http://experiment.worldcat.org/entity/work/data/1175496168#Person/parker_honey> # Honey Parker
    a schema:Person ;
    schema:familyName "Parker" ;
    schema:givenName "Honey" ;
    schema:name "Honey Parker" ;
    .

<http://experiment.worldcat.org/entity/work/data/1175496168#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1175496168#Topic/marketing_management> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://worldcat.org/entity/work/data/1175496168#CreativeWork/billion_dollar_branding_brand_your_small_business_like_a_big_business_and_make_great_things_happen>
    a schema:CreativeWork ;
    rdfs:label "Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1056059214> ; # Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.
    .

<http://worldcat.org/isbn/9781614482734>
    a schema:ProductModel ;
    schema:isbn "161448273X" ;
    schema:isbn "9781614482734" ;
    .

<http://www.worldcat.org/title/-/oclc/1056059214>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1056059214> ; # Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.
    schema:dateModified "2019-04-15" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<https://ebookcentral.proquest.com/lib/ben/detail.action?docID=5527206>
    rdfs:comment "(access limited to Benedictine University patrons)" ;
    .

<https://ebookcentral.proquest.com/lib/berkeley-ebooks/detail.action?docID=5527206>
    rdfs:comment "EBRARY. Restricted to UCB IP addresses." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.