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Biosurveillance in New Media Marketing : world, discourse, representation

Author: Selena Nemorin
Publisher: Cham, Switzerland : Palgrave Macmillan, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
NEMORIN, SELENA.
BIOSURVEILLANCE IN NEW MEDIA MARKETING.
[Place of publication not identified] : SPRINGER INTERNATIONAL PU, 2018
(OCoLC)1041502649
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Selena Nemorin
ISBN: 9783319962177 3319962175
OCLC Number: 1056176863
Description: 1 online resource
Contents: Intro; Dedication; Acknowledgements; Contents; 1: Introduction: Advertising Futures; The Promise of Concrete Facts; Potential Implications of Neuromarketing; Outline of Chapters; 2: A Theory of Manipulation: Critical Perspectives; On Managing the Mind: A Cultural Studies Approach; Marketing, Surveillance and the Codification of the Consumer; Consumer Biosurveillance; Critical Hermeneutics and the Issue of Representation; Limitations of Study; Data and Data Sources; 3: The Emergence of Neuromarketing; Technology, Desire and Consumption; The Printing Press; Telephone; Radio; Television. Branding and Online PlatformsMobile Phones; The Neurocultural Turn and New Media Marketing; Neurotechnologies; What Is Neuromarketing?; Dual Process Theories; The Tripartite Brain and Somatic Markers; Pervasive Neurophysiological Technologies; Criticisms; 4: The Discursive World of Neuromarketing: For Whom Are These Technologies Working?; World: A Cultural Media Environment; The Social World of Neuromarketing as a Disciplinary Matrix; Objective Subjectivity; Assumption 1: Customers Do Not 'Know' or Do Not Have Access to Truth; Assumption 2: Customers Might Know the Truth but They Lie About It. Assumption 3: It Is Dangerous to Assume That People Can Be Trusted to Behave in a Rational WayAssumption 4: Algorithms Know Consumers Better than They Know Themselves; Assumption 5: Psycho-Physiological Techniques Can Predict Which Products Will Be Successful; 5: Structures of Understanding; Discourse: Social Dimensions of Communication; Making Meaning in and from the Discursive World; Neuromarketing as a Technique of Revealing the World; Revealing the World Through Signs and Disturbances; Attunement: Triggering Affect; 6: Worldlessness: The Brain as 'Buy Button'; Metaphorical Constructs. BehaviourismMind as Animal-Machine; Mind as Reflex-Machine; Cognitivism; Mind as Computer; Mechanical/Inanimate: Worldlessness; Brain as Buy Button; 7: Poor in World: Augmenting Animality; Animalising the Consumer Brain; Encirclement: Consumer Captivation Within a Target Niche; Captivation as the Essence of Animality; Evoking Instincts and Affect; Stealth and Disinhibition; 8: World-Forming: The Agentic Consumer; World Formation; Somatic Markers: A Neural Theory of Economic Decision-Making; Fast and Slow Systems of Thinking; Autopilot Coping Versus Interpretive Understanding. Developing Neurophysiologically Effective AdvertisingEnframing and Quantification; 9: Self-Determination and Implications of Mining the Brain; The Commodification of Life Itself; Biosurveillance: Sorting, Classification, Discrimination; Dehumanisation; Objectification; Animalisation; Manipulating the Brain: On Self-Determination; Moving Forward: Regulatory Possibilities; Index.
Responsibility: Selena Nemorin.

Abstract:

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology.  Read more...

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