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Black business secrets : 500 tips, strategies, and resources for the African American entrepreneur

Author: Dante Lee
Publisher: New York : Smiley Books, 2011.
Edition/Format:   Print book : Biography : English : 2nd editionView all editions and formats
Summary:
Black business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best  Read more...
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Details

Material Type: Biography
Document Type: Book
All Authors / Contributors: Dante Lee
ISBN: 9781401929541 1401929540
OCLC Number: 983784579
Description: xiii, 291 pages ; 23 cm
Contents: What it means to be a Black entrepreneur --
Black business facts --
the real story --
Why being a Black entrepreneur makes dollars and sense --
Test your entrepreneurial muscles --
Start-up --
Superstar entrepreneurs --
The new game in town --
social entrepreneurship --
Entrepreneurship --
The entrepreneurial mind-set --
Best practices --
Finance --
Marketing and advertising --
Public relations --
The cyberpreneur --
Business-building resources.
Responsibility: Dante Lee.

Abstract:

Black business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best practices, and discovering if you have what it takes to endure short-term failure to achieve long-term success--P. [4] of cover.

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