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The book publishing industry

Author: Albert N Greco
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Greco, Albert N., 1945-
Book publishing industry.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005
(DLC) 2003069607
(OCoLC)53954261
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Albert N Greco
ISBN: 1410611604 9781410611604
OCLC Number: 57249720
Notes: Previous edition: Boston : Allyn & Bacon, c1997.
Description: 1 online resource (ix, 385 pages) : illustrations
Contents: Preface; 1 Consumer Book Publishing; 2 Book Title Output, Categories, Sales, Returns, and the Channels of Distribution; 3 The Development of Modern Book Publishing Companies; 4 Business Operations; 5 The Editorial Process; 6 Editors, Book Acquisitions, and Production; 7 Marketing Books; 8 Consumer Book Purchasing Trends; 9 The First Amendment, Copyrights, and Libel; 10 Publishing Confronts the Twenty-First Century; Glossary of Book Industry Terms; Selected Bibliography; The Book Publishing Industry Historical Statistical Appendix; Author Index; Subject Index.
Responsibility: Albert N. Greco.

Abstract:

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices.

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