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Book Yourself Solid 3rd Edition.

Author: Michael Port
Publisher: Newark : John Wiley & Sons, Incorporated, 2017.
Edition/Format:   eBook : Document : English : 3rd ed
Summary:
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"--But that's not always the case. The key lies in what you're busy doing . Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Port, Michael.
Book Yourself Solid 3rd Edition.
Newark : John Wiley & Sons, Incorporated, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Port
ISBN: 9781119431237 1119431239
OCLC Number: 1007049942
Notes: ""Chapter 5: Becoming a Likeable Expert in Your Field ""
Description: 1 online resource (335 pages)
Contents: Cover --
Title Page --
Copyright --
Contents --
Acknowledgments --
Authorâ#x80;#x99;s Note --
Preface --
Module One: Your Foundation --
Chapter 1: The Red Velvet Rope Policy --
Dump the Duds --
The Old Man, the Little Boy, and the Donkey --
What to Do When You Don't (Yet) Have Clients Pruning Your Client List Creating Your Red Velvet Rope Policy --
Ideal Clients, the Duds, and Everyone Else --
A Perpetual Process --
Chapter 2: Why People Buy What You're Selling --
Step 1: Identify Your Target Market --
Your Passions, Natural Talents, and Knowledge Are Key If You Feel Stuck Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market --
Step 3: Determine the Biggest Result Your Clients Get --
Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities --
Relax, Be Playful, and Have Fun! Clients Want You to Help Them Chapter 3: Develop a Personal Brand --
Branding --
Releasing Blocks --
You Are Uniquely You --
The Three Components of Your Personal Brand --
Your Who and Do What Statement --
Your Why You Do It Statement --
Your Tagline Roma Non à ̈Stata Construita un Giorno (Rome Wasn't Built in a Day)Chapter 4: How to Talk About What You Do --
Developing Your Book Yourself Solid Dialogue --
Five-Part Book Yourself Solid Dialogue Formula --
Getting into a Book Yourself Solid Dialogue with Ease --
Module Two: Building Trust and Credibility

Abstract:

Revised edition of the author's Book yourself solid, c2011.  Read more...

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