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Born to buy : the commercialized child and the new consumer culture

Author: Juliet Schor
Publisher: New York : Scribner, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.
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Additional Physical Format: Online version:
Schor, Juliet.
Born to buy.
New York : Scribner, 2004
(OCoLC)655223820
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Juliet Schor
ISBN: 068487055X 9780684870557 0684870568 9780684870564
OCLC Number: 54806064
Description: ix, 275 pages : illustrations ; 24 cm
Contents: The changing world of children's consumption --
From Tony the Tiger to Slime time live : the content of commercial messages --
The virus unleashed : ads infiltrate everyday life --
Captive audiences : the commercialization of public schools --
Dissecting the child consumer : the new intrusive research --
Habit formation : selling kids on junk food, drugs, and violence --
How consumer culture undermines children's well-being --
Empowered or seduced? : the debate about advertising and marketing to kids --
Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
Other Titles: Commercialized child and the new consumer culture
Responsibility: Juliet B. Schor.
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Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young  Read more...

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"A wake-up call." -- Los Angeles Times "An artfully argued, important expose." -- BusinessWeek "Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the Read more...

 
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