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Borrowing brilliance : the six steps to business innovation by building on the ideas of others

Author: David Kord Murray
Publisher: New York, N.Y. : Gotham Books, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.
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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: David Kord Murray
ISBN: 9781592404780 1592404782
OCLC Number: 318411515
Description: 292 pages ; 24 cm
Contents: Prologue : A long, strange trip --
Introduction : Honor among thieves --
The origin of a creative idea --
The first step : defining --
The second step : borrowing --
The third step : combining --
The evolution of a creative idea --
The fourth step : incubating --
The fifth step : judging --
The sixth step : enhancing --
Conclusion : The road less traveled --
Epilogue : what a long, strange trip.
Responsibility: David Kord Murray.

Abstract:

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.

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