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Boso Online marketplace [eVideo - Films on Demand] : converting users into investment gold

Author: 4 Learning (Firm); Films for the Humanities & Sciences (Firm); Infobase.
Publisher: New York, N.Y. : Infobase, [2007], ©2006.
Series: Tricky business.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take  Read more...
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Details

Genre/Form: Videorecording
Case studies
Educational films
Internet videos
Additional Physical Format: Originally produced:
4 Learning (Firm), 2007
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: 4 Learning (Firm); Films for the Humanities & Sciences (Firm); Infobase.
OCLC Number: 1022229193
Language Note: Closed-captioned.
Notes: Films on Demand eVideo.
Encoded with permission for digital streaming by Infobase on July 16, 2007.
Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Description: 1 streaming video file (25 min.) : sound, color, digital file.
Contents: Online Sales Business Growth (3:32) --
Online Business: Investor Capital and Marketing Campaign (2:30) --
Online Business Competition (5:58) --
Online Business: Need for Investor Capital (4:18) --
Online Business: Need for Marketing (3:05) --
Online Business in Trouble (2:31).
Series Title: Tricky business.
Other Titles: Converting users into investment gold
Responsibility: 4 Learning (Firm).

Abstract:

Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can challenge them. Unfortunately, they are slow to act on his advice and eBay U.K. launches Student Zone. With a stalled user base and almost no interest from investors, Harjeet and Kulveer fight on, even as they face up to the fact that Boso's best window of opportunity has closed.

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Linked Data


Primary Entity

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