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The bottom line or public health : tactics corporations use to influence health and health policy, and what we can do to counter them Preview this item
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The bottom line or public health : tactics corporations use to influence health and health policy, and what we can do to counter them

Author: William H Wiist
Publisher: Oxford ; New York : Oxford University Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
"The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of nongovernmental  Read more...

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William H Wiist
ISBN: 9780195375633 0195375637
OCLC Number: 449868096
Description: xix, 570 pages : illustrations ; 24 cm
Contents: The corporation : an overview of what it is, its tactics, and what public health can do / William H. Wiist --
Corporations, public health, and the historical landscape that defines our challenge / Shelley K. White --
Limited liability and the public's health / Lainie Rutkow and Stephen P. Teret --
Public relations and advertising / Diane Farsetta --
Lobbying, the revolving door, and campaign contributions : the center for responsive politics / William H. Wiist --
The tobacco industry / Ruth E. Malone --
The pharmaceutical industry, disease industry : a prescription for illness and death / David Egilman and Emily Ardolino --
Motor vehicle industry / Leon S. Robertson --
Alcohol industry interests, global trade agreements, and their impact on public health / Donald W. Zeigler --
Food and agriculture industry / Judith A. Pojda --
Using charters to redesign corporations in the public interest / Charlie Cray --
A new democracy in action / Mari Margil --
Legal strategies : you are what they say you are eating / Stephen Gardner and Katherine A. Campbell --
Anticorporate social movements : a global phenomenon / Thomas E. Mertes --
Labor movement strategies to address corporate globalization / Jane Lethbridge --
Campaigns to change health-damaging corporate practices / Nicholas Freudenberg --
Public health infrastructure : toward a blueprint for change / Rene I. Jahiel --
Indigenous peoples' movements / Raymundo D. Rovillos --
The new politics of consumption : promoting sustainability in the American market place / Maurie J. Cohen, Aaron Comrov and Brian Hoffner --
Spiritual activism and liberation spirituality : pathways to collective liberation / Claudia Horwitz and Jesse Maceo Vega-Frey.
Responsibility: edited by William H. Wiist.
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In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.  Read more...


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"...well-written, informative, and enjoyable to read. It is a complex and detailed examination of an important issue affecting our health, and it is loaded with useful commentaries, statistics, and Read more...

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